The rules of prompting
Prompt any AI. Get exactly what you pictured.
A free, step-by-step prompting course. Learn how to generate the exact image you want, keep characters consistent across video clips, and speak the native language of every major AI platform.
Four disciplines. One vocabulary.
Every AI model responds to structure. Master the underlying rules and they transfer across every platform you touch.
Image precision
Compose prompts like a photographer: subject, lens, lighting, composition, and negative constraints. Stop rolling dice and start directing the frame.
Character continuity
Reference sheets, seed locking, and identity anchors that keep a character recognizable from clip to clip.
Structured reasoning
Role, context, task, format. The four-part frame that turns a vague request into a reliable answer.
Platform fluency
Claude wants context and constraints. Midjourney wants parameters. Sora wants motion cues. Learn the dialect of each engine so your prompts land the first time.
The core rules
Seven rules that carry across every model.
Be specific, not verbose
Concrete nouns beat adjectives. Say "a red 1967 Mustang at dusk", not "a nice cool car".
Give the model a role
"You are a senior copywriter" sets tone, vocabulary, and standards in one line.
Show the format you want
Ask for a table, JSON, or five bullets. Models mirror the shape you request.
Constrain with negatives
Tell the model what to avoid. "No text, no watermark, no extra fingers."
Lock your seed
A fixed seed reproduces a look, so you can iterate on one variable at a time.
Iterate in small steps
Change one thing, observe, repeat. Debugging prompts is the whole craft.
A guided path, not a firehose.
Six modules take you from your first prompt to production-grade image and video direction. Each ends with a practical exercise you run yourself.
See the full curriculum- 01
Anatomy of a prompt
Role, context, task, format, constraints.
- 02
Text models in depth
Claude, ChatGPT, and Gemini side by side.
- 03
Generating the exact image
Midjourney, DALL·E, and Stable Diffusion.
- 04
Character consistency
Reference sheets and identity anchoring.
- 05
Video & motion prompting
Sora, Runway, and Kling motion cues.
- 06
Chaining & workflows
From still to storyboard to finished clip.
New prompting playbooks, monthly.
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